The opinion that a consumer forms
about services provided by a company or a product manufactured by a company,
can make or break the reputation of the company. It is very rightly said,
therefore that consumer is king. In such a scenario, the consumer feedback is
very important to gauge the popularity of a company. If approached the right
way, feedback from customers can provide a vital source of information and give
many takeaways for the company to become better
How to Improve
Your Company through Consumer Feedback
Many people at companies shy away
from negative consumer feedback and welcome positive consumer feedback. At
companies like GLOBAL TREE, CONSUMER FEEDBACK is
very important and is sought after. One of the best ways to get the most of the
feedback from customers
1. Actively Solicit Feedback
Many companies shy away from
soliciting feedback from customers as they are afraid there could be a negative
reaction from the customer. However, it is important to solicit all forms of
feedback. Send emails to customers who have already have availed of the service
or used your product and ask them to share their feedback. Alternatively you
can reach out to the consumers through social media.
2. Keep a Note of Customer Feedback
Whether the feedback seems
relevant or not, it is important to keep a note of it. At GLOBAL TREE
FEEDBACK, is taken with a lot of weightage. There is always information
that can be used to improve the quality of service of the company
3. Respond to All Feedback
Many companies have a habit of
only responding to customer feedback that is negative and engaging in a
fire-fighting mode, and not the positive feedback. This can be a
counter-productive move as it can discourage people from posting positive
reviews about the company
4. Provide Incentives for Feedback
When you are not getting enough
feedback from your customers, the best way to get your customers to respond to
your calls for feedback is by offering them incentives. You could hold a
contest and offer a gift card to the winners, or you could offer discounts on
other services.
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