Customer feedback is extremely useful
for companies and brands. It helps to improve the understanding of customers,
thereby enabling you to improve your product or service. Though a number of
companies like Global Tree, feedback
is an essential part of the decision making process, many companies do not
understand the importance of feedback and do not actively seek it. Moreover
many who do actually do not know how to collect feedback from consumers. We
provide the best tips for collecting and utilizing feedback from consumers.
Tips for Collecting Consumer Feedback
The most important and first step
to creating consumer satisfaction is collecting feedback from consumers to
understand what exactly the average customer for your company wants. We provide
important tips for designing the best feedback form for your customers
1. Keep the Form Uncluttered
The consumer feedback form should
have a lot of white space, to make it look more appealing and uncluttered. A
cluttered form can turn away your consumers as they may think it will be
time-consuming. At Global Tree, feedback forms are easy to read and follow as well as
free of clutter.
2. Keep Clear and Easy To Understand Label
Make sure that your consumer can
understand clearly how to fill the form.
It is best to name each label clearly, and keep the label beside the
field corresponding to it, to ensure that the time taken to fill the form can
come down. Keeping the label away from the field can make the consumer spend a
lot of time to fill the form.
3. Keep All Fields Optional
One way to entice your consumers
to fill your feedback form, is to keep your fields optional. You should make it
easy for your customers to provide the feedback. If they do not want to provide
any information it is best to let them have their way, so that they at least
fill the other part of the feedback form.
4. Keep a Logical Order in the Form
It is important to mark the
fields in the form in a logical manner. This will help consumers who use a
laptop or mobile device for filling out the form by tabbing from the one field
to another. This is a small but significant detail that can make a lot of
difference to your consumer feedback form.
5. Keep Your Feedback Compatible with Smart Phones
You should make sure that the
form can be viewed and filled just as easily if the consumer is working from
his mobile form. You should use the right software and web designing that
allows your form to be resized correctly for consumers who are filling it.
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