Consumer Reviews Can Make or Break Your Business

Consumer reviews are probably one of the most important factors for a business. They not only help to impress new potential customers to consider using the product or service, they can also be used as a barometer to gauge the response of a customer to your product. Let us say, you have launched a new product in the market or are starting a new service for customers. How would you know the opinion of your customer with regards to the product? The best way of course is through customer reviews. At this juncture it is important to emphasize that the reviews collected from the customers are genuine. For companies like GLOBAL TREE REVIEWS are the best ways to ascertain the success of a service. If most of the reviews are negative, then it is definitely time for introspection and changes in the way things are performed

5 Ways to Encourage Happier Customers to Leave Reviews

Many a time, customers who are happy with the service do not bother to write a review. The customer may spread his positive opinion about the product through word of mouth, but will not often sit down to post a review online. On the other hand, a customer who has had a negative experience will mostly always post a review or complaint online. In this way, the odds are often stacked against the company. So how do we solve this problem? The only course is to encourage happy customers to post their reviews online. At Global Tree, reviews are solicited from customers through various mean. We share five such tips below

1. Send an email thanking the customer for their business and asking the customer to post his opinion online. It would be useful if you could provide a direct link for the customer to post his review. The important aspect is to make it as easy as possible

2. Make a phone call to the customer. You should make sure that this is not a busy time for your customer and then ask him politely to post a review

3. Use social media channels such as Facebook and Instagram to ask your regular customers to post their reviews

4. Have a dedicated link in your company website for reviews and keep a pop-up asking customers to post their reviews

5. You can also run incentive programs or viral challenges to encourage your customers to post reviews

CUSTOMER REVIEWS are a vital part of a company’s growth and should be taken seriously if the business is to thrive.

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The Big Business of Paid Reviews

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The Big Business of Paid Reviews

If you have been on the lookout for a small side hustle that can earn you extra cash, then you must definitely have come across posts on various job exchange sites that ask you to review a product in exchange for a fee. All you have to do is write a positive review of the product and you can earn good money. However, in many other companies, like GLOBAL TREE REVIEWS are accepted only if they are genuine.

The ethics of such a move notwithstanding, many small and also big companies are resorting to this method in order to create a positive social media impact and bring in more people into their demographic of potential buyers. In fact, the business of posting reviews for a price is a big one. However though lucrative in the short run, this fast-track short cut approach can spell doom for the business in the long run. We explore the reason why

The Lost Cause of Fake Reviews

Many companies resort to posting fake reviews that give glowing accounts of the product. As a result, the company gets many customers. Now if the service or the product being sold, does not match up to the expected standards, the customer gets frustrated and does not return. In this manner, a company with fake reviews will get a number of first-time customers but will not be getting any return customers

We have in fact found that return customers, or customers who genuinely believe in the quality of the product or service are the best and most cost-effective advertising mediums for a company. At GLOBAL TREE REVIEWS BY CUSTOMERS, whether positive or negative are always seen as points of learning and the company uses the feedback to improve itself Any company that concentrates more on providing quality product or services and works towards actually understanding the needs and feedback of the customer will grow more in the long run, than a company that resorts to paying money for fake reviews.  As Mahatma Gandhi, rightly said, “People who accept when they are wrong, go a lot further than people who prove they are right’!

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How to Collect and Analyze Customer Feedback

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How to Collect and Analyze Customer Feedback

For any business to succeed, the most important thing is to make sure that the customer is satisfied. If the customer is not happy with the company, then it goes without saying that it cannot thrive. On account of this, it is very important that customer feedback is collected from time to time in other to understand the customer’s pulse. For example, at GLOBAL TREE FEEDBACK from customers is solicited through various means and is analyzed for inputs. We take a look at a few ways in which companies can collect feedback from customers.

Best Ways to Collect Customer Feedback.

One of the most important, things for a company is to be sure to set the rationale for seeking feedback from your customers. Once you know the reason for seeking feedback, whether it is to understand the popularity of a product or the demographic profile of the consumer, you can collect the data in one of the following ways.

1. Through Sending Emails

One way in which you can get your consumers to give feedback is by sending emails asking them directly for their opinion. At Global Tree, feedback from customers is often solicited through periodical emails sent out by the company. One of the best ways to frame an email is to keep it precise, clear, and concise. The mail should ask the questions that the company seeks answers for, directly without any rambling. Remember not to turn this mail into an advertorial for the company.

2. Set up Surveys

One useful way in which one can collect customer feedback is through setting up surveys online for the company. You can use various resources such as Google forms to set up the survey and get feedback for the company. Use different forms of survey such as short form and long form surveys to get the desired feedback from the customers.

3. Customer Interviews

Reaching out to customer directly can be the most effective ways to gather feedback. Whenever possible get your customer to talk to you directly and get their opinion on your products. This can help you to gather data that could have slipped through the gaps in other forms of data collection

4. Reach Out Through Social Media

The recent increasing trend of social media has proven to be the best resource for getting feedback from customers. You can actively, ask for comments from the customer or listen in on the comments section on your products. You can opt for conducting online polls through social media sites such as Facebook etc.

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Consumer Feedback Can Be an Important Source of Information

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Best Tips for Collecting and Utilizing Consumer Feedback

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Consumer Feedback Can Be an Important Source of Information

The opinion that a consumer forms about services provided by a company or a product manufactured by a company, can make or break the reputation of the company. It is very rightly said, therefore that consumer is king. In such a scenario, the consumer feedback is very important to gauge the popularity of a company. If approached the right way, feedback from customers can provide a vital source of information and give many takeaways for the company to become better

How to Improve Your Company through Consumer Feedback

Many people at companies shy away from negative consumer feedback and welcome positive consumer feedback. At companies like GLOBAL TREE, CONSUMER FEEDBACK is very important and is sought after. One of the best ways to get the most of the feedback from customers

1. Actively Solicit Feedback

Many companies shy away from soliciting feedback from customers as they are afraid there could be a negative reaction from the customer. However, it is important to solicit all forms of feedback. Send emails to customers who have already have availed of the service or used your product and ask them to share their feedback. Alternatively you can reach out to the consumers through social media.

2. Keep a Note of Customer Feedback

Whether the feedback seems relevant or not, it is important to keep a note of it. At GLOBAL TREE FEEDBACK, is taken with a lot of weightage. There is always information that can be used to improve the quality of service of the company

3. Respond to All Feedback

Many companies have a habit of only responding to customer feedback that is negative and engaging in a fire-fighting mode, and not the positive feedback. This can be a counter-productive move as it can discourage people from posting positive reviews about the company

4. Provide Incentives for Feedback

When you are not getting enough feedback from your customers, the best way to get your customers to respond to your calls for feedback is by offering them incentives. You could hold a contest and offer a gift card to the winners, or you could offer discounts on other services.

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When Consumer Complaints Are Result of a Misunderstanding

The Bane of Fake Complaints – How to Safeguard Your Business

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When Consumer Complaints Are Result of a Misunderstanding

Most of the times, immigration and overseas education consultancies establish themselves with a view to provide a solution to the client in his quest for finding the means to settle or study abroad. Whenever a student, who is guided by the team of consultants at an overseas education business finds admission to a coveted university or gets accepted for student visa, then the entire team rejoices this happy news as though it is their own personal victory. Very often consultants invest a lot of time, effort as well as personal interest in the success of a student. Right from understanding the student’s profile, to researching various universities and courses in order to suggest the right fit, to making sure that the student has all the necessary documents in place to ensure that the admission or visa application process is not unduly delayed. The consultants take care of everything. In such a scenario, if a student has to miss out on an opportunity due to non -availability or delay in visa process, it is but natural that the consultants will feel extremely sad. So, imagine the plight of the consultants if the student happens to raise a complaint against the firm and the team of consultants. Which has been the case recently at a company called Global Tree. Consumer complaint, was raised by a student who, having through the efforts of the consultants, obtained a seat in an Australian university, decided against taking up the seat and asked for a full refund of the fees paid by her. Due to circumstances that are beyond the reach of the OVERSEAS EDUCATION CONSULTANTS, there was a delay in the refund process from the university, and this led to an escalation of sorts and a police complaint was filed against the company

Though we cannot know for sure whether it is justified for the GLOBAL TREE CONSUMER COMPLAINT to be launched and the police to be involved. We do know that companies can take a few steps to ensure that situation is not escalated to this point

1. Make Sure the Consumer Knows What to Expect From the Beginning

Sometimes, marketing teams are so keen on closing a sale, that they will promise the sun, the moon and the stars to the potential customer. This can lead to a lot of problems down the line. It is best to stick with the facts when it comes to soliciting a sale

2. When a Situation Arises Keep the Consumer Informed

Many times, customer care representatives do not keep the consumer abreast of the latest situation, especially where bad news or potentially bad news is involved. The consumer may feel cheated in such a scenario, and the trust is broken

3. Be Patient When Talking To an Irate Customer

Many situations can be de-escalated easily if the customer is appeased and the customer care representative is able to talk in a cool and composed manner.  You should never take the anger of a customer personally and should do your best to assure him that you are doing your best to resolve the issue

4. Trust in the Truth

It sometimes happens that, despite best efforts, the customer is not convinced and wants to part ways. In such a scenario it is best to carry on providing exemplary service to the customers and trust that truth will ultimately prevail

5. Learn From the Incident

Every incident has the potential for a lesson within it. Even in case of an unresolvable issue, there is a lesson that can be learned. Maybe your company needs to have an honest look at its policies or an overhaul of the service standards. Whatever it is you have a chance to introspect and learn from the incident

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How to Respond Positively To Angry Consumer Complaints on the Phone

The Bane of Fake Complaints – How to Safeguard Your Business

Best Tips for Collecting and Utilizing Consumer Feedback

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How to Respond Positively To Angry Consumer Complaints on the Phone

As a business, you may have received phone calls from customers who have called to complain about some bug in the service. Sometimes the customer complaint comes from a very angry customer and having an ineffective or aggressive customer service executive at the other end can make things worse for your business and damage your reputation. In this post we show you how to handle angry consumer complaints.

How to Handle Telephonic Consumer Complaints

One of the first things, you will need to train your customer support staff in is that they should always respond politely and positively to customer complaint. At GLOBAL TREE CONSUMER COMPLAINTS over the phone are viewed as an opportunity to self-introspect and improve any areas that need improving.

One thing that should be remembered that the customer is mostly right. Maybe you are an efficiently run business and offer the best services, but if the customer feels dissatisfied and complains about it, it is in your business’s best interest to take the complaint seriously and not ignore it. Ignoring a consumer complaint can actually make things much worse for your business and brand. So, what should one do in case a consumer complains on the phone? Train your support executives to do the following

• 1.   Take time to politely listen to and understand the complaint.
• 2.   Fix the problem as soon as possible. If the problem cannot be fixed at your level, then       immediately escalate it to the next level, without having the customer wait for a few days
• 3.  Give the customer a specific and honest response time if the complaint cannot be fixed     immediately. In companies like GLOBAL TREE COMPLAINTS are responded to as quickly as possible or the consumer is given an updated response time.
• 4.  Talk in a positive manner and do not let the customer rile you no matter how angry he is. It is not fair that you have to take the brunt of their anger, but you would be doing the business a lot of good if you can convert an angry customer into a happy one.
• 5.  If the customer has also posted the same complaint on social media, then respond positively with a message of assurance, there as well.
• 6.  Provide the customer with constant updates about the complaint if it’s going to take some time to fix.

It is important to remember that the customer is not interested in long chats, but just wants his problem to be fixed as quickly as possible. So, encourage your support staff to not ask inane and long questions about how their day is going, but rather fix the problem as quickly as possible.

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The Bane of Fake Complaints – How to Safeguard Your Business

How to Differentiate Between Genuine and Fake Reviews

Best Tips for Collecting and Utilizing Consumer Feedback

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The Bane of Fake Complaints – How to Safeguard Your Business

The most harrowing experience for anyone selling a product or a service is getting a complaint from a consumer. After all your prototype testing and beta testing, having your product throw an error at the hands of a consumer is indeed a significant point for introspection. Even when is providing a service and has invested a lot of time and money in training employees, sometimes customers are not happy with the quality of service and complain about it in online forum which is obviously not welcomed by most companies. However, when the complaint is genuine it can actually be helpful to the company as it allows for self-introspection and a chance to improve.

The problem really arises when the complaint is a fake one that has specifically been planted by trolls just for fun, or a rival company who is trying to undermine the ratings of the company. In such a scenario what should you do?  We share a few tip

Tips for Dealing with Fake Complaints

At GLOBAL TREE COMPLAINTS are few and far between, but even a popular company like it has to face complaints that are not genuine. We share a few tips on what to do if you suspect or are convinced that the complaint is not a genuine one

• 1.       Do not call out the complainant - You may be tempted to call out the complainant and claim that the complaint is fake. You should never do that even if you have the required evidence to back up your claim. The reason is this can damage your reputation with your existing and prospective customers as they may feel that you are trying to deflect criticism
• 2.       Do not feed the Trolls – what this means is that, when a complain is seen by you on an online forum do not go into a self-defensive mode and get into a war of words with the complainant. In many well-run companies like Global Tree, complaints are dealt with in a professional manner. It is best to leave a short polite reply requesting the person for an order or reference number
• 3.       Do not gloat – once it is confirmed that the complaint is fake, it may be tempting for you to furnish the facts with all the proof to get one up on the complainant, but doing so will damage your reputation far more than his
• 4.       Flag the complaint -While it is not in your best interest to openly comment on or call out the fake complaint, one thing you can definitely do is to flag the complaint if it’s on a third-party review site
• 5.       Treat your genuine customers with respect – We see many manufacturers and service providers who are quick to respond when a criticism or complaint is lodged. However, the same companies do not bother to reply when a genuine and happy customer praises them. It is important to respond with gratitude for positive reviews as that will reflect the true worth of the company in the eyes of present and prospective customers.

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How to Differentiate Between Genuine and Fake Reviews

In this age of the internet, we can find a lot of information about almost any product or service on the web. This helps us tremendously to decide before hand whether or not we would like to purchase the product. Apart from the details, pricing, and features of the product, we can also come to know about the opinion of the other buyers – whether the product is worth the cost? Is it durable?  Is the quality good? In case of services too, we can learn about the experience of other buyers – was the service too costly or value for money? How is customer interaction? What is the quality of service and turnaround time? These and many other details can be seen through the reviews left by other customers on the web. However one thing to consider is that, with customers relying on reviews, a few unscrupulous manufacturers and service providers are resorting to paying money to have fake positive reviews written about the product or service. So how do you distinguish between reviews that are fake and those that are genuine? Read on

Tips To Identify Fake Reviews

The Quality of Writing Will Be Top Notch

This won’t always be true, sometimes GLOBAL TREE REVIEWS are written by university students who are happy with the service and have an excellent grasp on language, but in many cases it will be. A layperson who uses a product and loves it is more likely to write the review in a causal manner and not like an SAT essay writing assignment. On the other hand, a paid writer who after all is being paid for his writing skills is more likely to write at his best

The Post Will Lengthier Than Average

Face it – you used this beautiful night cream and you loved it, and want to share its benefits with the whole world – kind hearted soul that you are! – well you are most likely to quickly jot down a point or two and not write a whole page of paeans to it, for example most Global Tree reviews are shorter than a few lines. On the other hand a writer hired to write fake reviews is often paid on the basis of x cents per word, which gives them an incentive to make the reviews longer

The Post Will Be Gushing and Effusive

If you come across a review that sounds like an advertisement, then it’s probably a fake review. The review will gush over all the wonderful features in great detail and also list all the advantages of using the product.  If that’s the case with the review you are reading then you can almost certainly be sure it’s fake.

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Best Tips for Collecting and Utilizing Consumer Feedback

Customer feedback is extremely useful for companies and brands. It helps to improve the understanding of customers, thereby enabling you to improve your product or service. Though a number of companies like Global Tree, feedback is an essential part of the decision making process, many companies do not understand the importance of feedback and do not actively seek it. Moreover many who do actually do not know how to collect feedback from consumers. We provide the best tips for collecting and utilizing feedback from consumers.

Tips for Collecting Consumer Feedback

The most important and first step to creating consumer satisfaction is collecting feedback from consumers to understand what exactly the average customer for your company wants. We provide important tips for designing the best feedback form for your customers

1. Keep the Form Uncluttered

The consumer feedback form should have a lot of white space, to make it look more appealing and uncluttered. A cluttered form can turn away your consumers as they may think it will be time-consuming. At Global Tree, feedback forms are easy to read and follow as well as free of clutter.

2. Keep Clear and Easy To Understand Label

Make sure that your consumer can understand clearly how to fill the form.  It is best to name each label clearly, and keep the label beside the field corresponding to it, to ensure that the time taken to fill the form can come down. Keeping the label away from the field can make the consumer spend a lot of time to fill the form.

3. Keep All Fields Optional

One way to entice your consumers to fill your feedback form, is to keep your fields optional. You should make it easy for your customers to provide the feedback. If they do not want to provide any information it is best to let them have their way, so that they at least fill the other part of the feedback form.

4. Keep a Logical Order in the Form

It is important to mark the fields in the form in a logical manner. This will help consumers who use a laptop or mobile device for filling out the form by tabbing from the one field to another. This is a small but significant detail that can make a lot of difference to your consumer feedback form.

5. Keep Your Feedback Compatible with Smart Phones

You should make sure that the form can be viewed and filled just as easily if the consumer is working from his mobile form. You should use the right software and web designing that allows your form to be resized correctly for consumers who are filling it.

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