How to Deal With Customer Complaints?


In order to address customer complaints in an effective way, you need to discover what your customer is exactly unhappy about and for what reason? Was the product or service not up to the mark? Was he over promised and undersold? Was it a particular employee or service provider that did not perform to expectation? Was the after sales service not good enough? Asking questions like these can give you a good idea of the customer’s cause of dissatisfaction and how to address them. For example, at companies like Global Tree, consumer complaints are often pre-empted by seeking customer feedback after service, where they are asked about their experience and whether their expectations were met during the duration of the service.

Dealing with all types consumer complaints – Global Tree


Types of Customer Complaints

There are mainly two types of customer complaints.

Verbal complaint
The first type is a complaint that has been spoken verbally but not put on social media. It may be tempting for your employees to avoid addressing the issue at this stage. This may happen on account of laziness or apathy. However, this must discourage at all costs. It is important to take the opportunity to fix the problem at this stage. Not only will you retain a happy customer, you will also have improved your system to avoid future complaints of a similar nature.

Written complaint
This complaint can be lodged formally at the consumer court or digitally on the social media channels of the company. It is important to avoid the customer dissatisfaction from reaching this stage. A COMPLAINT ON SOCIAL MEDIA will be seen by thousands of your followers and can give the company a negative reputation. It is important to deal with this type of complaints as soon as possible.

How to Address a Customer Complaint


The best approach for solving customer complaints is to treat each one individually and take them one at a time. You also need to start with setting proper expectations for your customers. Many times, the sales team will over promise or oversell a feature, which the service provider finds impossible to deliver. This leads to a lot of problems for the company down the line. If customer is dissatisfied for some reason, then you should first identify the reason for their dissatisfaction. At GLOBAL TREE, COSTUMER COMPLAINTS ARE TAKEN WITH A HUMAN APPROACH. The needs of the customer are understood and aligned with the service provided by the company. The customer feedback provides for a measurable analysis of the customer satisfaction level and gives a better perception of whether a particular feature or service is working well or not. Once you get the reasons for the customer’s unhappiness then you can use the information to improve the working system of your company and make sure that there is a continual improvement in the service of your customers.


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Reviews Are an Integral Part of Customer Service


When you launch a new product in the market, you would like to know how your product is performing in the market. Do the consumers like your product? Are they happy with the quality? Are they pleased with the after-sales service? And so on. There are multiple ways in which you can collect data for the above questions. you could hire someone to conduct a market research for you or do it yourself through various tools available online. You could put the word out on social media about the product, and use that as a forum to collect opinions about your product and you could also encourage people to post honest reviews about your product. Customer reviews, if used in the right manner, can be a potent tool in enhancing customer experience and building the brand. At Global Tree, reviews are one of the main components of customer feedback loop

Reviews Are an Integral Part of Customer Service

Leverage Reviews to Gain Insight into Customers

For any company, both good and bad reviews can be the norm. It is quite common to have both very good and very bad reviews for the same product, depending upon the customer experience. One mistake many companies make is to suppress or ignore the bad reviews, while highlighting only the good ones. The best  thing to do with bad reviews is to use them to gain an understanding of what customer expectations are and what are the areas in which your product or service is unable to fulfill the expectations. Were they unhappy about the delivery timelines? The service itself or the aftersales service. You could also use technology to build an algorithm that can reveal a pattern in customer feedback, based on which you could decide to make structural changes to your product’s workflow and customer onboarding experience.
There is a lot that one can learn from customer reviews, especially the ones that have not been so kind to the company’s product, as it helps the company to easily identify the areas of improvement and put together a strategy for the same. At GLOBAL TREE, REVIEWS are used to gain an understanding of the customers changing requirement and are used as an integral part of customer enhancement plans.

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Consumer Reviews Can Make or Break Your Business


Consumer reviews are probably one of the most important factors for a business. They not only help to impress new potential customers to consider using the product or service, they can also be used as a barometer to gauge the response of a customer to your product. Let us say, you have launched a new product in the market or are starting a new service for customers. How would you know the opinion of your customer with regards to the product? The best way of course is through customer reviews. At this juncture it is important to emphasize that the reviews collected from the customers are genuine. For companies like GLOBAL TREE REVIEWS are the best ways to ascertain the success of a service. If most of the reviews are negative, then it is definitely time for introspection and changes in the way things are performed

Consumer Reviews Can Make or Break Your Business

5 Ways to Encourage Happier Customers to Leave Reviews

Many a time, customers who are happy with the service do not bother to write a review. The customer may spread his positive opinion about the product through word of mouth, but will not often sit down to post a review online. On the other hand, a customer who has had a negative experience will mostly always post a review or complaint online. In this way, the odds are often stacked against the company. So how do we solve this problem? The only course is to encourage happy customers to post their reviews online. At Global Tree, reviews are solicited from customers through various mean. We share five such tips below
1. Send an email thanking the customer for their business and asking the customer to post his opinion online. It would be useful if you could provide a direct link for the customer to post his review. The important aspect is to make it as easy as possible
2. Make a phone call to the customer. You should make sure that this is not a busy time for your customer and then ask him politely to post a review
3. Use social media channels such as Facebook and Instagram to ask your regular customers to post their reviews
4. Have a dedicated link in your company website for reviews and keep a pop-up asking customers to post their reviews
5. You can also run incentive programs or viral challenges to encourage your customers to post reviews

CUSTOMER REVIEWS are a vital part of a company’s growth and should be taken seriously if the business is to thrive.

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The Big Business of Paid Reviews


If you have been on the lookout for a small side hustle that can earn you extra cash, then you must definitely have come across posts on various job exchange sites that ask you to review a product in exchange for a fee. All you have to do is write a positive review of the product and you can earn good money. However, in many other companies, like GLOBAL TREE REVIEWS are accepted only if they are genuine.

The Big Business of Paid Reviews


The ethics of such a move notwithstanding, many small and also big companies are resorting to this method in order to create a positive social media impact and bring in more people into their demographic of potential buyers. In fact, the business of posting reviews for a price is a big one. However though lucrative in the short run, this fast-track short cut approach can spell doom for the business in the long run. We explore the reason why

The Lost Cause of Fake Reviews

Many companies resort to posting fake reviews that give glowing accounts of the product. As a result, the company gets many customers. Now if the service or the product being sold, does not match up to the expected standards, the customer gets frustrated and does not return. In this manner, a company with fake reviews will get a number of first-time customers but will not be getting any return customers
We have in fact found that return customers, or customers who genuinely believe in the quality of the product or service are the best and most cost-effective advertising mediums for a company. At GLOBAL TREE REVIEWS BY CUSTOMERS, whether positive or negative are always seen as points of learning and the company uses the feedback to improve itself Any company that concentrates more on providing quality product or services and works towards actually understanding the needs and feedback of the customer will grow more in the long run, than a company that resorts to paying money for fake reviews.  As Mahatma Gandhi, rightly said, “People who accept when they are wrong, go a lot further than people who prove they are right’!

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How to Collect and Analyze Customer Feedback


For any business to succeed, the most important thing is to make sure that the customer is satisfied. If the customer is not happy with the company, then it goes without saying that it cannot thrive. On account of this, it is very important that customer feedback is collected from time to time in other to understand the customer’s pulse. For example, at GLOBAL TREE FEEDBACK from customers is solicited through various means and is analyzed for inputs. We take a look at a few ways in which companies can collect feedback from customers.

How to Collect and Analyze Customer Feedback

Best Ways to Collect Customer Feedback.

One of the most important, things for a company is to be sure to set the rationale for seeking feedback from your customers. Once you know the reason for seeking feedback, whether it is to understand the popularity of a product or the demographic profile of the consumer, you can collect the data in one of the following ways.

1. Through Sending Emails
One way in which you can get your consumers to give feedback is by sending emails asking them directly for their opinion. At Global Tree, feedback from customers is often solicited through periodical emails sent out by the company. One of the best ways to frame an email is to keep it precise, clear, and concise. The mail should ask the questions that the company seeks answers for, directly without any rambling. Remember not to turn this mail into an advertorial for the company.

2. Set up Surveys
One useful way in which one can collect customer feedback is through setting up surveys online for the company. You can use various resources such as Google forms to set up the survey and get feedback for the company. Use different forms of survey such as short form and long form surveys to get the desired feedback from the customers.

3. Customer Interviews
Reaching out to customer directly can be the most effective ways to gather feedback. Whenever possible get your customer to talk to you directly and get their opinion on your products. This can help you to gather data that could have slipped through the gaps in other forms of data collection

4. Reach Out Through Social Media
The recent increasing trend of social media has proven to be the best resource for getting feedback from customers. You can actively, ask for comments from the customer or listen in on the comments section on your products. You can opt for conducting online polls through social media sites such as Facebook etc.

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Consumer Feedback Can Be an Important Source of Information


The opinion that a consumer forms about services provided by a company or a product manufactured by a company, can make or break the reputation of the company. It is very rightly said, therefore that consumer is king. In such a scenario, the consumer feedback is very important to gauge the popularity of a company. If approached the right way, feedback from customers can provide a vital source of information and give many takeaways for the company to become better

Consumer Feedback Can Be an Important Source of Information

How to Improve Your Company through Consumer Feedback

Many people at companies shy away from negative consumer feedback and welcome positive consumer feedback. At companies like GLOBAL TREE, CONSUMER FEEDBACK is very important and is sought after. One of the best ways to get the most of the feedback from customers
1. Actively Solicit Feedback
Many companies shy away from soliciting feedback from customers as they are afraid there could be a negative reaction from the customer. However, it is important to solicit all forms of feedback. Send emails to customers who have already have availed of the service or used your product and ask them to share their feedback. Alternatively you can reach out to the consumers through social media.
2. Keep a Note of Customer Feedback
Whether the feedback seems relevant or not, it is important to keep a note of it. At GLOBAL TREE FEEDBACK, is taken with a lot of weightage. There is always information that can be used to improve the quality of service of the company
3. Respond to All Feedback
Many companies have a habit of only responding to customer feedback that is negative and engaging in a fire-fighting mode, and not the positive feedback. This can be a counter-productive move as it can discourage people from posting positive reviews about the company
4. Provide Incentives for Feedback
When you are not getting enough feedback from your customers, the best way to get your customers to respond to your calls for feedback is by offering them incentives. You could hold a contest and offer a gift card to the winners, or you could offer discounts on other services.

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When Consumer Complaints Are Result of a Misunderstanding


Most of the times, immigration and overseas education consultancies establish themselves with a view to provide a solution to the client in his quest for finding the means to settle or study abroad. Whenever a student, who is guided by the team of consultants at an overseas education business finds admission to a coveted university or gets accepted for student visa, then the entire team rejoices this happy news as though it is their own personal victory. Very often consultants invest a lot of time, effort as well as personal interest in the success of a student. Right from understanding the student’s profile, to researching various universities and courses in order to suggest the right fit, to making sure that the student has all the necessary documents in place to ensure that the admission or visa application process is not unduly delayed. The consultants take care of everything. In such a scenario, if a student has to miss out on an opportunity due to non -availability or delay in visa process, it is but natural that the consultants will feel extremely sad. So, imagine the plight of the consultants if the student happens to raise a complaint against the firm and the team of consultants. Which has been the case recently at a company called Global Tree. Consumer complaint, was raised by a student who, having through the efforts of the consultants, obtained a seat in an Australian university, decided against taking up the seat and asked for a full refund of the fees paid by her. Due to circumstances that are beyond the reach of the OVERSEAS EDUCATION CONSULTANTS, there was a delay in the refund process from the university, and this led to an escalation of sorts and a police complaint was filed against the company

When Consumer Complaints Are Result of a Misunderstanding


Though we cannot know for sure whether it is justified for the GLOBAL TREE CONSUMER COMPLAINT to be launched and the police to be involved. We do know that companies can take a few steps to ensure that situation is not escalated to this point
1. Make Sure the Consumer Knows What to Expect From the Beginning
Sometimes, marketing teams are so keen on closing a sale, that they will promise the sun, the moon and the stars to the potential customer. This can lead to a lot of problems down the line. It is best to stick with the facts when it comes to soliciting a sale
2. When a Situation Arises Keep the Consumer Informed
Many times, customer care representatives do not keep the consumer abreast of the latest situation, especially where bad news or potentially bad news is involved. The consumer may feel cheated in such a scenario, and the trust is broken
3. Be Patient When Talking To an Irate Customer
Many situations can be de-escalated easily if the customer is appeased and the customer care representative is able to talk in a cool and composed manner.  You should never take the anger of a customer personally and should do your best to assure him that you are doing your best to resolve the issue
4. Trust in the Truth
It sometimes happens that, despite best efforts, the customer is not convinced and wants to part ways. In such a scenario it is best to carry on providing exemplary service to the customers and trust that truth will ultimately prevail
5. Learn From the Incident
Every incident has the potential for a lesson within it. Even in case of an unresolvable issue, there is a lesson that can be learned. Maybe your company needs to have an honest look at its policies or an overhaul of the service standards. Whatever it is you have a chance to introspect and learn from the incident

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