In order to address customer
complaints in an effective way, you need to discover what your customer is
exactly unhappy about and for what reason? Was the product or service not up to
the mark? Was he over promised and undersold? Was it a particular employee or
service provider that did not perform to expectation? Was the after sales
service not good enough? Asking questions like these can give you a good idea
of the customer’s cause of dissatisfaction and how to address them. For example,
at companies like Global Tree, consumer complaints are often pre-empted by
seeking customer feedback after service, where they are asked about their
experience and whether their expectations were met during the duration of the
service.
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Types of
Customer Complaints
There are mainly two types of
customer complaints.
Verbal complaint
The first type is a complaint
that has been spoken verbally but not put on social media. It may be tempting
for your employees to avoid addressing the issue at this stage. This may happen
on account of laziness or apathy. However, this must discourage at all costs.
It is important to take the opportunity to fix the problem at this stage. Not
only will you retain a happy customer, you will also have improved your system
to avoid future complaints of a similar nature.
Written complaint
This complaint can be lodged
formally at the consumer court or digitally on the social media channels of the
company. It is important to avoid the customer dissatisfaction from reaching
this stage. A COMPLAINT ON SOCIAL MEDIA will be
seen by thousands of your followers and can give the company a negative
reputation. It is important to deal with this type of complaints as soon as
possible.
How to
Address a Customer Complaint
The best approach for solving
customer complaints is to treat each one individually and take them one at a
time. You also need to start with setting proper expectations for your
customers. Many times, the sales team will over promise or oversell a feature,
which the service provider finds impossible to deliver. This leads to a lot of
problems for the company down the line. If customer is dissatisfied for some
reason, then you should first identify the reason for their dissatisfaction. At
GLOBAL TREE, COSTUMER COMPLAINTS ARE TAKEN WITH A HUMAN APPROACH.
The needs of the customer are understood and aligned with the service provided
by the company. The customer feedback provides for a measurable analysis of the
customer satisfaction level and gives a better perception of whether a
particular feature or service is working well or not. Once you get the reasons
for the customer’s unhappiness then you can use the information to improve the
working system of your company and make sure that there is a continual
improvement in the service of your customers.
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